Kawaii

Kawaii (Japanese: かわいい or 可愛い, IPA: [kaɰaiꜜi]; 'lovely', 'loveable', 'cute', or 'adorable') is the culture of cuteness in Japan. ... The cuteness culture, or kawaii aesthetic, has become a prominent aspect of Japanese popular culture, entertainment, clothing, food, toys, personal appearance, and mannerisms.

Being a Kawaii girl is easy, as long as you know exactly what it takes to pull it off flawlessly. The word Kawaii is best described as being cute, and wearing cute items and accessories, which has been made incredibly popular thanks to Japanese culture.